EXERCISE 5

EXERCISE: 5:

Examples of South African Conceptual Design:

1:

Title: Animals Can't Be Recycled. Please Don't Litter.

Year: March 2011.

Description: This Campaign depicts objects (cans/ paper bags) or substances (oil could cause pollution) that could be very harmful to the animals situated on land or at sea. These animals could be killed by these factors which could possibly be recycled in the correct places. The viewer is being made aware of the fact that the activity of recycling is being promoted and this can help to save the lives of many animals including frogs, octopuses, chameleons and many more. The Joburg Zoo is responsible for this campaign. Photography to capture the reality of life can be seen.

Figure 1: Johannesburg Zoo: Anti-Litter Campaign, Octopus.

 

Figure 2: Johannesburg Zoo: Anti-Litter Campaign, Chameleon.

 

Figure 3: Johannesburg Zoo: Anti-Litter Campaign, Frog.

 

2:

Title: Operation Smile.

Year: Recent.

Description: This campaign was done in order to make the public aware of children who were born with a cleft lip or palette. This makes it very uncomfortable for a child to be around people and it also affects their way of talking / eating. Each print advertisement depicts a child, their story and scenario along with an object (sock, dot and hair) that they utilize in order to keep the bad mockery eyes of the public away from them as the outcome is very painful and hurtful. The public is being made aware that they can help each of these children by donating money towards their medical treatment as they all deserve a proper smile like the rest of us. It’s all about being considerate, caring and respectful for these unfortunate children. All imagery is done in the form of illustrations to make the storytelling more connective and visually appealing.

 

Figure 4: Elvis Sock.

 

 

 

Figure 5: Charlie Dot.

 

 

Figure 6: Sally Monkey.

 

3:

Title: Vodacom – Don’t Text and Drive.

Year: May, 2012.

Description:

The campaign focuses on making the public aware, that they should never text while driving. Cellphones can be harmful objects and could take the lives of many. The posters both depict an accident scene (tree in forest/ cliff) from the view of a car window, at the driver’s seat. The text messages “see you shortly” and “I love you” tell the stories of those who were have suffered the consequences of not driving safely because they were too busy texting. The typography tells the stories as the environments set the scenes. The advertisements are very sad and heartbreaking as people should never use cellphones while driving.

 

 

Figure 7: Don’t Text and Drive – Tree.

 

 

Figure 8: Don’t Text and Drive – Cliff.

 Links:

All imagery: http://adsoftheworld.com

Figure 1: http://adsoftheworld.com/media/print/johannesburg_zoo_antilitter_campaign_octopus

Figure 2: http://adsoftheworld.com/media/print/johannesburg_zoo_antilitter_campaign_chameleon

Figure 3: http://adsoftheworld.com/media/print/johannesburg_zoo_antilitter_campaign_frog

Figure 4: http://adsoftheworld.com/media/print/operation_smile_elvis_sock

Figure 5: http://adsoftheworld.com/media/print/operation_smile_charlie_dot

Figure 6: http://adsoftheworld.com/media/print/operation_smile_sally_monkey

Figure 7: http://adsoftheworld.com/media/print/vodacom_dont_text_drive_tree

Figure 8: http://adsoftheworld.com/media/print/vodacom_dont_text_drive_cliff