EXERCISE 6

EXERCISE 6:

United Colours of Benetton:

This was a small Italian company that started in 1963. They manufactured hand- knitted wool sweaters in classic colours. This was to attract the youth/ growing market with the use of bold, bright and fun colours. This is when the company name changed from Benetton to the united colours of Benetton. They have an innovative approach to advertising focussing campaigns on many issues such as death penalty, AIDS, race issues, cultural conflicts, poverty/ world hunger and child labour.

Visual Documentation: United Colours of Benetton Campaign- 1980’s – 2000’s.

Institutional Campaigns:

1985 Tutti I colori del mondo. By: Oliviero Toscani.   1985 USA/ URSS By: Oliviero Toscani. 1986 Nationalities. By: Oliviero Toscani.   1988 Adam and Eve. By: Oliviero Toscani. 1989 Handcuffs. By: Oliviero Toscani.   1989 Breastfeeding. By: Oliviero Toscani.       1990 Embraced in Blanket. By: Oliviero Toscani. 1990 Black and white hand. By: Oliviero Toscani.     1991 Tongues. By: Oliviero Toscani

 

1991 Cemetery. By: Oliviero Toscani.     1991 Condoms. By: Oliviero Toscani.   1991 Kiss. By: Oliviero Toscani   1991 New born baby By: Oliviero Toscani. 1991 Angel and Devil By: Oliviero Toscani.   1991 Priest and Nun. By: Oliviero Toscani.   1991 Priest and Nun. By: Oliviero Toscani. 1992 Girl with doll. By Simona Cali and Cacuzza/ Black star. 1992 Ship. By: Anonymous.   1992 Aids, David Kerby. By: Therese Frare.     1993 HIV Positive arm. By: Oliviero Toscani.   1993 World HIV AIDS day, PL Dela concorde Paris, December 1, 1993. By: Eva- Marie Rundquist.   1994 Bosnian Soldier. By: Oliviero Toscani.   1994 Aids faces. By: Oliviero Toscani. 1995 Eyes. By: Oliviero Toscani   1996 Horses. By: Oliviero Toscani. 1996 Hearts. By: Oliviero Toscani     1998 The Sunflowers Catalogue, Front Cover. By: Oliviero Toscani. 1998 Enemies Catalogue, Front Cover. By: Oliviero Toscani.  1998 Human Rights. By: Oliviero Toscani.   1999 Kokeshi dolls catalogue. By: Oliviero Toscani 1999 Against Venice/ for Venice, Pigeon son man. By: Oliviero Toscani   2001 Volunteers, Nelson Gomez. By: James Mollison.   2003 Foor for life, food for education. By: James Mollison.     2003 Food for life. By: James Mollison. 2004 James and other Apes, Fizi. By: James Mollison. 2004 James and other Apes, Fizi. By: James Mollison.