History of Graphic Design 3: November 2013

EXERCISE 6: CONTINUATION

EXERCISE 6: CONTINUATION

PRODUCT CAMPAIGNS:

2006

Fall/ Winter 2006-07

Adult- Double Pg.

By: Davis Sims

2005

Fall/ Winter 2006-07.

Adult- Double pg.

By: Davis Sims.

2003

Spring/ Summer 2003.

Adult- Double pg.

By: James Mollison

2002

Fall/ Winter 2002-03

Child- Double pg.

By: James Mollison

1983

Fall/ Winter.

Adult- Single pg.

By: Alberto Dell Orto.

1982

Fall/ Winter 1982-83.

Child- Single pg.

By: Oliviero Toscani.

UNHATE CAMPAIGN:

This was made to create global communication. It meas stop hating, as hate and love are both equal. They are both delicate and at a stage of unstable balance. There is the promotion of the shift in balance and to UNHATE.

Paramount Leader of the People’s Republic of China – President of the USA.

Chancellor of Germany – President of France.

Supreme Leader of North Korea – President of South Korea.

President of the Palestinian National Authority – Prime Minister of Israel.

President of the USA – President of Venezuela.

Links:

http://www.benettongroup.com/40years-press/img_our_campaigns.html

http://iml.jou.ufl.edu/projects/fall01/braun/frames.html

INSTITUTIONAL CAMPAIGNS IMAGES:

1: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/33_1984_07.jpg

2: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/32_1985_07.jpg

3: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/31_1986_02.jpg

4: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/30_1988_01.jpg

5: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/29_1989_camHandcuffs.jpg

6: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/28_1989_camBreastfeeding.jpg

7: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/27_1990_camEmbracedinBlanket.jpg

8: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/26_1990_camBlackandWhiteHands.jpg

9: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/25_1991_camTongues.jpg

10: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/21_1991_camCemetery.jpg

11: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/23_1991_camCondoms.jpg

12: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/22_1991_camKiss.jpg

13: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/24_1991_camNewbornBaby.jpg

14: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/20_1991_camAngelandDavid.jpg

15: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/271_1991_PriestAndNun.jpg

16: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/19_1992_camGirlwithDoll.jpg

17: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/18_1992_camShip.jpg

18: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/17_1992_campAIDSDavidKirby.jpg

19: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/16_1993_camHIVPositive_arm.jpg

20: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/15_1993_camHIVPositive_condom.jpg

21: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/14_1994_campBosnianSoldier.jpg

22: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/13_1994_camAIDSFaces.jpg

23: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/263_1995_Eyes.jpg

24: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/12_1996_camHorses.jpg

25: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/11_1996_camHearts.jpg

26: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/10_1998_camTheSunflowers.jpg

27: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/09_1998_camEnemies.jpg

28: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/08_1998_camHumanRights.jpg

29: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/07_1999_camKokeshiDolls.jpg

30: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/06_1999_camAgainstForVenice.jpg

31: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/05_2001_camVolunteers.jpg

32: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/04_2003_camFoodforlife_edu.jpg

33: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/03_2003_camFoodforlife.jpg

34: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/02_2004_camApes_Fizi.jpg

35: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Institutional_Campaigns/01_2004_camApes_James.jpg

PRODUCT CAMPAIGN IMAGES:

1: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Product_Campaigns/295_2006_FW_Adult.jpg

2: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Product_Campaigns/04_ucb_prodadvA_fw0506.jpg

3: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Product_Campaigns/10_ucb_prodadvA_ss04.jpg

4: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Product_Campaigns/12_ucb_prodadvA_ss03.jpg

5: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Product_Campaigns/13_ucb_prodadvC_fw0203.jpg

6: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Product_Campaigns/18_ucb_prodadvA_fw8384.jpg

7: http://www.benettongroup.com/40years-press/imgs/image_gallery/03_Our_Campaigns/Product_Campaigns/19_ucb_prodadvC_fw8283.jpg

UNHATE IMAGES:

http://unhate.benetton.com/gallery/china_usa/

http://unhate.benetton.com/gallery/germany_france/

http://unhate.benetton.com/gallery/northkorea_southkorea/

http://unhate.benetton.com/gallery/palestine_israel/

http://unhate.benetton.com/gallery/usa_venezuela/

STUDY GUIDE EXERCISE: BINARY OPPOSITES

EXERCISE:

Binary opposites:

EUROCENTRIC:	AFROCENTRIC:
Positive	Negative
Centre, Given norm	Other-Different
Superior	Inferior
Civilized	Savage
Good, Beautiful	Bad, Ugly
Right	Wrong
Christian	Heathen
Progressive	Backwards
Industrial	Hunting, farming, herding
Culture	Nature
Enlightened people	Dark continent
Centre	Margin

Link: Class Notes.

EXERCISES STUDY GUIDE: PG 23

PAGE 23:

Research the vibrant culture of Sophiatown during the 1950’s:

The population and atmosphere of Sophiatown was overcrowded. The Black nations who were owners of properties were poor, so they had to get paying tenants, to pay off their mortgages. Huts, rooms and shacks were created for dwelling of the tenants. Yards consisted of only one tap/ toilet meant to share amongst many people.

The following activities were what made the environment productive:

· Cooking

· Fighting

· Learning

· Partying

· Singing

· Talking

· Washing

This shaped the vibrant, lively and close community. Although all of this described the positive sides of the town, there was still poverty, suffering and violence. These two sides were juxtapositioned creating a unique vision of Sophiatown. Sophiatown being a location of Southern Africa was the place for black people to have ownership of land. Sophiatown grew into a colourful town with rich history. Houses were built according to the amount of money people had available, their own tastes, cultural background and interests. Some houses were made of brick, and had no less than 4 rooms whereas others had shacks built of corrugated iron and scrap sheet metal. Sophiatown was a place for the community as all of them had struggled to survive, as an act of teamwork. It was full of culture that came from the shebeens, mbanganga music, and beer-brewing. These attributes attracted the entertainment side of Sophiatown and is remembered through the town’s history.

Link: http://www.sahistory.org.za/topic/life-sophiatown

During the 1950’s, one of the most significant events were the forced removals which were captured by Drum magazine.

Figure 1: 1959: Depicts the last day of the forced removal.

Link: http://www.sahistory.org.za/media/image/sophiatownjpg

Drum Magazine: Visual Examples: Covers and Advertisements:

Figure 2: Left- Bar- tender. Right- Model for fashion wear at the time.

Figure 3: Miriam Makeba- Singer/ Entertainer (Jazz).

Figure 4: Miriam Makeba – Left and Fashion –Right.

Figure 5: White lady loving the Sophiatown vibes.

Sophiatown entertainment consisted of music (American music played a huge influence on the African Jazz musicians) of shebeens and dance parties) and movies (based on the behaviour, language and dress patterns that developed from the tsotsi’s of Sophiatown.

Links:

http://www.sahistory.org.za/topic/music-and-culture-forms-resistance

Figure 2: http://historydesignlove.files.wordpress.com/2011/10/drum1.jpg

Figure 3:

http://www.dailymaverick.co.za/images/legacy_resized_images/2011-10-18-drum-opener780-600-780.jpg

Figure 4:

http://museorigins.net/wp-content/uploads/2013/01/tumblr_maeim995ZW1qc798do1_500.jpg

Figure 5: http://sylvesterstein.com/drum/images/Playblacks.jpg

EXERCISES STUDY GUIDE: PG 22

PAGE 22: Search the internet to find visual examples of the following:

Mudfish:

Figure 1: Mudfish seen in mud.

Figure 2: Mudfish in clean water.

Mermaid: Real:

Figure 3: Real Mermaid remains discovered.

Figure 4: More mermaid remains.

Mermaids: Dressed Up human beings of the contemporary day:

Figure 5: Mermaid interpretation 1.

Figure 6: Mermaid interpretation 2, underwater.

Depiction of Olokun:

Figure 7: Olokun sculpture.

Figure 8: Olokun Sculpture 2.

Depiction of Oba:

Figure 9: Oba Sculpture.

Figure 10: Oba Sculpture side view.

Depiction of Mami Wata:

Figure 11: Mami Wata, interpretation.

Figure 12: Mami Wata interpretation 2.

All of these objects or living creatures have played significant roles in the lives of human being history as they were considered as part of myths or imagery. They hold special contemporary and traditional symbolism according to their representations.

Links:

Figure 1: www.my-fashion-school.blogspot.com

Figure 2: http://freshfish.kbo.co.ke/_item?item_id=005002

Figure 3: http://z6mag.com/wp-content/uploads/2012/05/buried-mermaid-body-found.jpg

Figure 4: http://www.bubblews.com/assets/images/news/551469486_1372149333.jpg

Figure 5:

http://images6.fanpop.com/image/photos/34100000/Blue-Mermaid-mermaids34153261- 1600-900.jpg

Figure 6: http://www.weheartdiving.com/wp-content/uploads/underwater.mermaid.jpg

Figure 7:

http://4.bp.blogspot.com/FJSNYBcQOBc/T6UAFTiaPPI/AAAAAAAABPg/dKDSXoGtWPQ/s640/Ori-Olokun.jpg

Figure 8: http://www.bbc.co.uk/ahistoryoftheworld/static/v1.0/images/emp/00063_02.jpg

Figure 9: